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Frederic Homs is a Spanish avante garde clothing designer whose unique "ownwear" concept clothing stores grace the streets of the fashion capitals in Europe and North America with his latest outlet having just opened in New York
"Ownwear" is a unique range of garments that is characterised by their motto:
"Dont be a twin. We are different. We dress differently. We see life from a different point of view." |
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This pursuit of uniqueness and peculiarity takes the form of fashion that defies labels and is always linited, dynamic and fluid - a little left of centre, subtly anti-establishment without being over the top. Rare outfits which make a statement yet fall short of anarchims.
IT is a perfect blend of abstract imagery and veiled conservatism that defies either formality or outright chaos.
Every single item is manufactured exclusively in Bacelona, Spain to exacting European quality standards.
Clothing that will no doubt be as sought after and revered in this country as they are throughout Europe for a market that sacrifices affordibility in place of quality and individuality. THe flagship store is planned for Johannesburg with outlets in Cape Town and Durban following soon after. |
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